Committed: to original, progressive design. So that we can continually evolve our creative process, comfort and quality.
Conscious: for our customers and the planet, so that we can operate in a trustworthy, transparent and contemporary mindset. Providing long lasting quality style and staples with a responsible conscience.
Curious: to be experimental, unconfined and uninhibited. So that we break new ground, seek the surreal and forge new standards in the industry.
Inclusive: Our unisex styles have distinct, purposeful details and features. Which are a metaphor for collective inclusivity and our celebration of uniqueness, in all formats. A message which underpins the Primury brand DNA.